Salah, an Israeli-Arab enterpriser, strives to bring happiness for the children of the Arab sector in Israel by opening a new chain of candy stores. ‘The Firm’, an Israeli corporation headed by Klausner , that controls Israeli candy market, resent Salah on his former business move – taking control over the Israeli market of Turkish coffee. Klausner sees the new business initiative of Salah as a real threat, not only a business one but also a cultural and a political one, even a real challenge against Zionism itself. In a disguise of a Business struggle the story reveals moral dilemmas and a cultural struggle: the Arab businessman trying to integrate in Modern Israel against the dominant Zionist culture.
Director : Joseph PitchhadzeCast : Makram J. Khoury|Menashe Noy|Moni Moshonov|Shmuel Vilozni
Genre :
Release Date : 1/30/2014
Country : Israel
Movie Database 